The client is a well-established branding company with over seven decades of experience in providing comprehensive merchandising solutions for recognition and promotional campaigns.
The client employs multi-channel strategies, including direct mail, telephone sales, and digital communications, to effectively acquire and retain customers across a broad portfolio that includes more than 60 catalog titles.
The Chief Marketing Officer (CMO) is tasked with taking responsibility for the annual marketing plan, focusing on profitable growth through an integrated, multi-channel content and sales strategy.
This role involves supporting customer acquisition, retention, and loyalty, working closely with Sales and E-Commerce departments to ensure alignment, and managing the day-to-day production of multiple marketing campaigns.
The CMO will be responsible for building and leading a high-performing team of product, content, and creative marketing professionals.
This involves planning and organizing marketing functions such as product development, copy, web, and circulation to project the client's unique voice.
Additionally, the CMO will direct market research initiatives and manage consumer transaction databases.
A critical part of this role includes overseeing the marketing budget and conducting competitive analyses to devise effective counter-strategies, while optimizing and streamlining marketing processes for maximum efficiency and results.
Candidates for this position should have over a decade of hands-on direct marketing experience, with a background in developing both B2C and B2B markets.
Experience with merchandising and managing multi-catalog titles, particularly in selling promotional products, is preferred.
Applicants should possess strong leadership skills, with a history of developing and growing teams, and should be capable of employing marketing techniques across digital and non-digital channels.
Proficiency in market research, data analysis, and CRM software, along with excellent communication skills, is essential.
An academic background in business, marketing, or a related field is required, and an advanced degree would be advantageous.
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