Job Description

Job Responsibilities:

• We're looking for a data scientist to support our growing portfolio of marketing measurement and strategy work across Client. Marketing Data Science is responsible for providing actionable insights that inform marketing decisions, optimize campaigns, and measure the effectiveness of marketing efforts. Our primary objective is using data science to influence strategy, make smart decisions, and execute marketing programs to achieve business objectives.
• You'll be working on projects to help quantify the effect of media optimization on metrics that matter; analyzing and understanding how channel-level lifts contribute to overall lifts; and designing and analyzing experiments to understand how changes to our data collection methods, primarily surveys, can influence the data we gather.
• The ideal candidate will have * Marketing measurement experience * Survey design and measurement experience * Experience with causal inference (marketing incrementality)

Skills:

• Data Science skills- data analysis causal inference
• Data visualization tools- SQL and Python/R + Marketing analytic
• Experience working with survey data
• Experience with marketing measurement - have worked on measuring the effectiveness of a marketing/advertising campaign (brand awareness)

Education/Experience:

• SQL and Python causal inference, data analysis, and data visualization

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