Job Description

VisionPoint Marketing is seeking a Motion Designer/Video Editor to help power the next generation of performance-driven creative.

This is not a traditional motion design role focused on one-off pieces. This role is about building and scaling high-performing video and motion creative across digital campaigns, rapidly, iteratively, and strategically.

You will work at the intersection of creative, performance marketing, and emerging technology, partnering closely with strategists, media, copywriters, and designers to produce work that is not only compelling but measurable.

If you’re excited by the idea of producing dozens of variations, testing what works, and continuously improving creative based on real performance data, this role is for you.

What You’ll Do 

Create Performance-Driven Motion Creative

• Concept, design, and produce motion and video assets for digital campaigns (Meta, YouTube, TikTok, and beyond)
• Translate campaign strategy into clear, compelling, and fast-moving visual storytelling
• Craft strong hooks, pacing, and messaging optimized for engagement and conversion

Produce at Scale

• Build modular creative approaches (hooks, CTAs, visual systems) that enable rapid iteration
• Adapt creative across formats (vertical, square, responsive, etc.) efficiently

Iterate Based on Data

• Partner with media and strategy teams to analyze performance (CTR, engagement, conversions)
• Continuously refine and evolve creative based on what’s working and what’s not
• Embrace a test-and-learn mindset over one-off “perfect” executions

Build Systems, Not Just Assets

• Create templates, toolkits, and repeatable workflows that increase production speed and consistency
• Organize and manage assets for efficient reuse across campaigns
• Contribute to a scalable creative infrastructure that supports growing demand

Leverage AI & Emerging Tools

• Identify, test, and implement AI tools and automation workflows to accelerate production
• Use AI to generate variations, enhance creative, and improve efficiency
• Stay current with evolving tools and bring new ideas to the team

Edit With Intent

• Review, select, and structure b-roll, testimonials, and existing footage into cohesive narratives
• Trim, sequence, and refine content for clarity, pacing, and impact
• Apply color correction, audio balancing, and motion graphics overlays as needed
• Seamlessly and strategically incorporate sound and music into videos

What Success Looks Like

• You consistently deliver high volumes of high-quality creative
• Your work contributes to measurable improvements in campaign performance
• You proactively identify ways to work faster, smarter, and more efficiently
• You help the team move from one-off creative production to scalable creative systems

Core Qualifications

• Strong portfolio demonstrating motion design and video editing for digital campaigns
• Proven understanding of performance-driven creative (hooks, pacing, platform nuances)
• Experience creating multiple variations of creative for testing and optimization
• Strong grasp of motion principles, storytelling, and visual communication
• Solid foundation in design fundamentals (typography, color, composition, etc.)
• Experience editing video content for clarity, engagement, and narrative flow
• Ability to collaborate with cross-functional teams (strategy, media, creative)
• Experience with tools such as After Effects, Premiere, Illustrator, Photoshop, Figma, Canva, or similar

Preferred Experience

• Experience building scalable creative systems or template-based workflows
• Familiarity with AI-assisted creative tools (e.g., Runway, Adobe Firefly, Midjourney, etc.)
• Experience working with performance marketing teams or agencies
• Exposure to bulk creative production tools (e.g., Creatopy, Canva, etc.)

What Sets You Apart

• You think beyond individual assets and focus on systems, speed, and scalability
• You’re curious about how creative performs and motivated to improve it
• You’re comfortable balancing quality with efficiency
• You take initiative in exploring new tools and evolving how work gets done

What We’re Like Here At VisionPoint

At VisionPoint, we believe the future of creative is not just about ideas – it’s about how ideas are produced, scaled, and optimized. This role is an opportunity to help shape that future within a collaborative, forward-thinking agency environment.

We also believe that a strong culture is as much a valued benefit as health insurance, PTO and 401k. That’s why it’s important to us that future team members connect with – and contribute to – our culture . Our communication, our collaboration, our satisfaction, and our growth are largely dependent upon whether we all, as individuals, embrace and live out our values. We believe in the work we do, we support each other, we work hard, and we like to have a bit of fun, too. When it comes right down to it, happy and fulfilled team members produce better work, and better work is what drives us every day.

VisionPoint Marketing fully subscribes to the principles of Equal Employment Opportunity. It is our policy to provide employment, compensation, and other benefits related to employment based on qualifications, without regard to race, color, religion, national origin, age, sex, veteran status, genetic information, disability, or any other basis prohibited by federal, state or local law.

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