Job Description

Perrill is an award-winning digital marketing agency in Minnetonka, Minnesota, that helps businesses grow through tailored digital marketing, development, and design solutions that drive successful business outcomes. We partner with organizations that are serious about performance and expect their marketing to deliver.

Our culture is grounded in four core values that define how we work and win:

Get Shit Done

We hold ourselves accountable to getting it done the right way.

Intellectually Curious

We are thinkers who constantly look for the best solution.

Have a Positive Attitude

We show our clients and our coworkers that we are excited to be here.

Walk Through Walls

We are committed to success and willing to knock down any obstacles that get in the way. 

We are looking for an SEO-GEO Manager with an expectation of being in office in Minnetonka 4 days per week.

Position Summary

This position is responsible for managing and executing Perrill's search and AI visibility practice. This is a player-coach role: you'll set strategy and coach a team of search specialists while staying hands-on in the work yourself running audits, building strategies, and delivering results for clients.

Perrill is ahead of the curve on Generative Engine Optimization (GEO), the discipline of making brands visible inside AI-driven search and answer engines. You'll help lead that practice, working with our proprietary AI visibility platform (PAVE) and a productized reporting motion that's already winning new business. If you're energized by the fact that search is being rewritten in real time and you want to help define how an agency competes in it, this is that seat.

Reports to the Director of Marketing Services.

Key Responsibilities

Lead and coach the team

• Lead and manage Perrill's team of SEO/GEO specialists, providing coaching, mentorship, and performance oversight.
• Set priorities, balance workloads, and raise the bar on quality across the practice.

Drive search and AI visibility strategy

• Develop and execute SEO and GEO strategies that grow organic traffic and AI-driven search visibility for clients.
• Perform technical SEO analysis, audits, keyword research, content optimization, and on-page/off-page strategy.
• Use Perrill's PAVE platform and AI visibility reporting process to diagnose where brands are winning or losing in AI search and turn that into client roadmaps.
• Stay ahead of algorithm updates, AI search developments, and emerging best practices and translate them into how we work.

Own analytics and reporting for the practice

• Own analytics and reporting standards for the search and GEO practice across Google Analytics 4, Google Search Console, and Looker Studio.
• Build and maintain dashboards and performance measurement systems.
• Analyze complex datasets to surface trends, opportunities, and actionable recommendations.

Partner and contribute to growth

• Serve as a strategic resource for client teams, communicating performance insights and recommendations clearly.
• Collaborate with content, paid media, web development, and account management.
• Support new business, contributing audits, AI visibility reports, and search strategy to pitches and proposals.
• Perform other duties as assigned.

Role mix: Roughly 60% hands-on execution / 40% leadership and strategy.

What Success Looks Like (First 6-12 Months)

• Has taken ownership of the search/GEO practice's standards and quality, with the team operating against a clear playbook.
• Is delivering measurable organic and AI-visibility gains across a book of clients.
• Has become a go-to contributor on new-business pursuits where search and GEO are in scope.
• Is recognized internally as the person who keeps Perrill ahead on AI search.

Minimum Qualifications

• 5+ years of hands-on SEO experience.
• 2+ years of team leadership, mentorship, or management experience.
• Strong command of technical SEO, on-page optimization, content strategy, and local SEO.
• Genuine curiosity about and early hands-on experimentation with AI search (ChatGPT, Perplexity, AI Overviews, etc.)
• Advanced proficiency with Google Analytics 4, Google Search Console, and Looker Studio.
• Strong analytical mindset with the ability to problem-solve, interpret, and communicate complex data
• Excellent project management, communication, and organizational skills.

Preferred Qualifications

• Demonstrated hands-on GEO/AEO experience or a track record of building AI-visibility strategy.
• Digital marketing agency experience.
• Experience with AI-powered analytics and reporting tools.
• Familiarity with BigQuery, SQL, or advanced data analysis tools.
• Experience building executive-level dashboards and reporting systems.
• Google Analytics, Google Ads, or SEO-related certifications.
• Experience presenting strategy and performance insights to clients and stakeholders.

Why Work at Perrill?

• Flexible hours + hybrid work options
• Unlimited PTO
• Medical and dental insurance
• 401(k) with company match
• Continuous learning and professional development

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