Job Description
The Content Strategist at Signal Theory must be knowledgeable in the areas of content strategy, social strategy and communications planning. The Content Strategist works closely with multidisciplinary teams to create, manage and optimize solution-oriented strategies for social and digital content and is responsible for presenting strategies to clients, external partners, vendors and agency teams. The Content Strategist reports to the Content Strategy Director.
The Content Strategist is responsible for: STRATEGIC DEVELOPMENT
- Understand human problems, identify opportunities and develop a clear, strategic and channel-agnostic vision for how content can address human needs and meet business objectives
- Audit competitor content activities to inform of “white space” opportunities and unfulfilled needs in the market
- Through a strong understanding of the client’s brand and goals, create a social playbook with key content pillars, channel strategy and executional direction
- Provide recommendations for content through conversation listening, keyword analysis and website and social auditing
- Stay informed on content, website, social and paid media trends, algorithm changes and tools; educate internal teams and clients of important changes
- Develop impactful influencer campaigns and strategies in partnership with the public relations team
ACTIVATION
- Create content calendars aligning moments that matter to an audience with client’s message
- Understand how to bring communications effectively to life through culturally relevant content, especially social channels (Facebook, Instagram, LinkedIn, X and TikTok), leveraging their strengths, weaknesses and parameters
- Brief and provide content creator team with the tools needed to bring content to life, and collaborate during creation process as necessary
- Use understanding of the brand and its content strategy to monitor and respond to its own channels’ community engagement and proactively identify impactful outbound community engagement opportunities, engaging with brand tone and guidelines in mind
- Ensure approved content maintains brand integrity and best practices are properly implemented
- Equip influencers with the tools they need to create and publish content and maintain positive relationships with them in tandem with the PR team
OPTIMIZATION
- Report against business objectives and deliver actionable insights to clients to drive evolution of content strategy and campaigns
- Develop compelling stories with data on a consistent basis to give the clients and internal team strategic guidance and insights
- Use alerts and social media tracking tools to gather statistics regarding content consumption for individual campaigns
The requirements and experience the Content Strategist will need to have include:
- 2-5 years of professional experience, with 2+ years developing and implementing omnichannel content strategies
- Some agency experience
- Have professional familiarity and comfort with social media platforms including Instagram, LinkedIn, Facebook, TikTok and X with examples of how they’ve leveraged these platforms for results
- Strong written and verbal communication skills, including presentation experience
- Strong problem solving and critical thinking skills
- Ability to work collaboratively within a team, understanding how to navigate interdepartmental projects and add value to team outputs
- Ambitious in keeping up with the industry and educating on best practices to internal and external teams
- Ability to work directly with clients and develop relationships on behalf of the firm - collaborative nature is essential!
- Ability to handle multiple projects simultaneously while delivering with a high degree of impeccability
The preferred qualifications of the Content Strategist include:
- Experience in B2B a plus, including a creative mindset to navigating B2B challenges, regulatory concerns (if/when applicable), and stakeholder management
- Knowledge of social media activation tools like Sprout, Sprinklr, Infegy, Hoosuite, Meltwater, BrandWatch, Rival IQ, Metricool or similar
- Experience in working with influencers or developing influencer strategies
- Experience working with subject-matter and channel experts as well as other advertising and marketing disciplines, including Creative, Analytics, Web/Digital Experience Development, Media and PR
- Strong attention to detail and ability to navigate multiple clients and team priorities with ease
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