Job Description

Stripe Persona Requirements:

• Candidates should be very charismatic and possess the ability to command a room - weak communication skills (i.e., talking over people on calls, long-winded answers, vague descriptions of prior work, etc.) will lead to immediate disqualification
• Stripe often likes to see people who are self-starters, proactive, and hungry
  • A "hungry" mentality or interest in proving themselves
  • People who are always looking to implement new ideas or identify/solve problems outside the scope of their normal work
  • Willingness to go the extra mile without being asked to do so
• Resumes need to be clean, well crafted, and should have an emphasis on project details and success metrics from their work (and also have a matching LinkedIn profile)

Specific Sourcing Notes for This Role:

• Target candidates who could commute to the NYC metro area to work hybrid.
• Candidate job titles should be similar to the following examples:
  • Integrated Campaign Manager
  • Marketing Campaign Manager
  • Demand Gen Marketing Manager
• Candidates should be coming out of prominent tech companies (avoid legacy tech companies though). Examples below:
  • Good companies to target:
    • Okta
    • ZScaler
    • AWS
    • Google
    • Oracle
    • Datadog
    • MongoDB
    • Ramp
    • Two Sigma
    • Workday
    • ServiceNow
  • Legacy companies to avoid:
    • Cisco
    • HP
    • IBM
    • Dell

What you'll do

In this role you'll champion an audience or solution, and you'll quarterback the integrated campaign plans and playbooks for that focus area in alignment with regional GTM strategies. You'll be an expert in your focus area, holding deep market and audience insight and direct business accountability. You'll lead a large, global, cross-functional workstream to build campaign strategies and content, then work with regional teams to deliver materials through integrated channels. You'll capture performance against all of your efforts, analyze results, and share learnings to drive continuous improvement and impact.

Ultimately, you'll be accountable for acquisition, engagement, and pipeline growth.

• Excels in leading and driving large, complex, global campaigns or programs
• Has strong analytics skills, with the ability to interpret, analyze, and communicate campaign performance across marketing and sales KPIs
• Works with and influences across cross-functional stakeholder groups, including senior sales, marketing, and product leaders
• Has a proven track record developing global campaigns and delivering campaign playbooks for international localisation and execution
• Is a passionate advocate for their users/audiences/customers
• "Sees around corners"; anticipates and unblocks challenges, stays ahead of market/audience trends, and anticipates regional/country needs and nuance

• Understands modern storytelling and content trends, and can translate those into thoughtful, resonant campaign strategies
• Is agile, iterative, AI-fluent, and comfortable with ambiguity and high growth environments

• Own the overall campaign strategy and plan for your audience or product, and drive the global, cross-functional workstream for activation and impact
• Partner with comms, product marketing, channel teams, regional and field marketing, partner marketing, sales teams, and more to define and implement campaigns.
• Work with regional marketing to ensure local relevance and advise on campaign delivery
• Use your multi-channel expertise to deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more, all in partnership with functional and regional teams
• Partner with product marketing and content/editorial teams to develop compelling, relevant campaign materials and content sets, including whitepapers, guides, blogs, checklists, interactive content, promotions/offers, etc.
• Use and/or recommend leading tools to improve or accelerate the work of the campaigns function
• Act as an expert for your owned audience/solution to champion market trends, competitive context, and customer insights, ultimately shaping all industry campaign strategies.
• Track, analyze, and report on campaign performance metrics with a focus on lead generation, pipeline, and target account penetration. Share learnings regularly to improve overall campaign efficacy.

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

• 8+ years of enterprise B2B marketing experience that includes some mix of integrated campaigns, content marketing, regional/field marketing, and/or account-based marketing, with demonstrated increase in scope
• Exceptional knowledge of FinTech industry landscape, trends, and technology
• Proven expertise in partnering with regional marketing and sales teams to build, grow, and develop pipeline
• Analytical acumen, with the ability to build, interpret, and adjust measurement tools and data
• Exceptional presentation, writing, and communication skills, especially to executive stakeholders
• Appetite and ability to work through ambiguity, evaluate and recommend solutions, and drive clarity across complex, global stakeholder groups
• Ability to build campaigns and programs from the ground, orchestrating many moving parts across disparate functions

• Experience at a highly dynamic, fast-growing growth tech company
• Experience in the payments, financial technology, or adjacent industries or marketing FinTech solutions

• Integrated campaigns experience focused on select audiences: enterprise and industries (retail, media/entertainment/gaming, financial services, insurance, travel/hospitality/leisure), SMB/mid-market, SaaS platforms, startups
• Product campaigns experience focused on payments, fraud, financial services, and/or embedded finance.

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